I’m here to guide you on your journey!

Welcome to AMF Coaching!

My name is Anna Fathallah, founder of AMF Coaching, and I look forward to helping you create the career and life you desire.

Together, we will move toward achieving the goals you have set for yourself to become more successful, focused, and empowered.  Positive changes will occur as we work together!

What I will ask of you:

  • A desire to live an extraordinary life;
  • To be responsible for the results of the coaching process;
  • To take action after every session;
  • To see each interaction as an opportunity to integrate and synthesise the principles of coaching with your thinking, speaking, and acting; and
  • Tell the truth, be honest with yourself and with me, even if you don’t like it.

What you can expect from me:

  • Someone who supports you as a creative person in pursuit of unique visions and goals;
  • Structure to help you make informed choices;
  • Someone who pushes you to go beyond your perceived limitations to bridge the gap between where you are now and where you want to be;
  • An objective and non-judgmental collaborator; and
  • Honest, direct feedback.

I will help you look at yourself, your career, your relationships, and your choices differently.

Are you ready to make a transformational journey toward authenticity, balance, harmony, and achievement?  

ONE-ON-ONE Personal Coaching

Unlock your true potential through fully customised, one-on-one coaching sessions for personal and professional development.  I’ll guide you on your journey towards success and fulfilment, helping you to build confidence and reduce stress, discover what motivates you, find clarity, and develop resilience.

Do you feel stuck?  Are you having trouble figuring out who you are and what you want to do with your life and career?  My non-judgmental approach, combined with an action-oriented methodology, allows you to define your next steps and tap into your potential.

Using tailored coaching techniques to address your unique needs, I’ll support you throughout every step of transformation—from establishing a strategic focus to taking the necessary actions to overcome challenges and meet goals.

Your mindset is yours alone.  We have unique experiences and see the world through different lenses. 

Your mindset is everything.  What we choose to do with our experiences is one of the most important decisions we will ever make.

There are some walls that we create ourselves.  These limiting beliefs hold us back.  Mindset coaching focuses on enhancing your confidence and overall attitude toward life. It helps you to identify, explore, and change negative patterns of thought and behaviour; improve your motivation and willpower; and manage stress.

Experience the Growth Today!

Career Evolution: Professional orientation, career transition, career re-invention.

Design for individuals seeking professional orientation in a career transition or a complete career reinvention. Empowering them to take control of their career paths helps them make informed decisions, set clear goals, and develop the skills and strategies necessary to succeed in a new direction.

Resilience Builder: “Thriving Through Challenges”

Design to develop to enhance resilience. Empower and navigate life’s challenges and setbacks. Resilience is a vital skill that enables one to bounce back from adversity, maintain well-being, and progress toward goals. That will equip you with the tools and strategies to cultivate and strengthen your resilience.

Cultural Integration Navigator:” Thriving as an Expat”

Design to help you make the most of your Expat journey by providing the knowledge, skills, and support needed to integrate into your new cultural environment, understand local customs, and build meaningful connections with the local community.

Life Transition Navigator

Design to guide individuals through significant life transitions. Offers them the necessary tools, support, and strategies to navigate these changes successfully. Whether you’re going through a career change, personal transformation, or any other life-altering transition, this package helps you embrace the opportunities and challenges that come with it.

Empowered Self-Leadership: Unlocking Purpose and Confidence

Design to guide individuals towards embracing purpose-driven self-leadership and cultivating unwavering self-confidence. This transformative package empowers you to tap into your unique strengths, values, and passions to lead yourself with purpose and authenticity while building the self-confidence needed to achieve your goals.

Group coaching

Interactive and experiential, virtual or live, half-day, one-day, or multi-day workshops designed for individuals and teams. Workshops are tailored to those seeking growth in their professional and personal lives through compelling and creative practices. Engaging in or appreciating creativity helps participants explore emotions, develop self-awareness, cope with stress, boost self-esteem, and enhance social skills.

For specific interests, please reach out to discuss your group’s needs.

Mental wellness coaching

Mental health is just as important as physical health for maintaining balance in life.
Do you experience difficulties managing stress or overcoming negative feelings? Would you like to improve your emotional state and live a more positive, peaceful life to reduce or prevent burnout?
As a Mental Health First Aid and Positive Intelligence trained specialist, I can help you develop sustainable mental wellbeing strategies and emotional agility.

Area of Expertise

What is your journey?  You don’t have to take it alone.  I can guide you in identifying and reaching your goals in core areas of growth and development, including:

professional orientation

Professional orientation:  career transition, career re-invention

Navigating life transitions

developing resilence

Developing resilience

Elevating purpose-driven self-leadership and self-confidence

Elevating purpose-driven self-leadership and self-confidence

expat cultural integartion

Expat cultural integration

Unleashing creativity through art.

Unleashing creativity through art

Certifications, Degrees, and Experience

Over the years, I’ve earned several certifications in coaching and specialized training, equipping me to guide you effectively on your personal and professional journey


Transformation Begins with a Single Small Step

Ready to start your journey and transform your life?

Let’s start a journey together to find your true authentic self!

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